Overview
Design begins with audience, purpose, and constraints. Hierarchy directs attention through scale, weight, spacing, and placement; grids support alignment and consistency. Typeface selection affects tone and legibility, while color contrast influences accessibility. Designers test work at actual viewing sizes and across formats. Copyright, licensing, cultural symbolism, and alternative text are part of responsible practice. A strong visual system can adapt across a poster, screen, and social media without losing its core identity.
Core ideas
Explore grid systems, contrast, type pairing, color accessibility, and design choices for distinct audiences.
Try it
Redesign a fictional event notice using a clear headline, date, location, and high-contrast type. Check legibility at phone-screen size.
Study pathways
Study routes include graphic design, visual communication, interaction design, and portfolio-based learning. Accessibility and copyright rules apply professionally; requirements may vary by sector and location. Use licensed or original assets.